Real Problem:
While the immediate concern is the lack of inquiries and contracts, the underlying problem could be multi-faceted. The business might not have effectively gauged the new market’s dynamics, the local competition, customer preferences, or maybe the advertising methods chosen aren’t resonating with the local audience. Furthermore, the business might lack local testimonials or references which often play a crucial role in gaining new clients in a fresh market.
Interact’s Solution:
Local Market Analysis: Interact will start by conducting a comprehensive study of the new city’s market. This includes understanding customer preferences, local competitors, and key drivers for roofing services in the area.
Ad Campaign Review: We’ll assess the current advertising methods. Are they aligned with local cultural norms and preferences? Is the messaging clear, and does it address the potential client’s pain points?
Engage in Community Events: To build trust in a new locale, we suggest participating in local community events or hosting free roofing seminars. This not only showcases your expertise but also establishes your brand’s presence in the community.
Gather Local Testimonials: If you’ve done a few jobs in the new city, ask those clients for testimonials or referrals. Local testimonials can hold more weight than those from outside the area.
Optimized Local SEO: Interact will help optimize your online presence for local searches. When residents of the new city search for roofing services, your business should be among the top results.
Feedback and Iteration: We’ll set up a feedback mechanism to understand what’s working and what’s not. Based on real-time feedback, we’ll iterate and refine the approach.
With these steps, Interact aims to bridge the gap between your services and the local clientele, ensuring a stronger foothold in the new city and setting a foundation for consistent growth.
