Real Problem:
The roofing company has a robust offline presence, but their digital footprint, particularly on Google Maps, is lacking. This could be due to a myriad of factors such as incomplete Google My Business (GMB) profiles, lack of consistent NAP (Name, Address, Phone Number) across online directories, absence of user reviews, or even not leveraging local SEO techniques.
Interact’s Solution:
Google My Business Profile Optimization: Ensure that the GMB profile is 100% complete, with accurate business information, high-quality images, and the correct categorization.
NAP Consistency: Audit all online directories to ensure that the company’s name, address, and phone number are consistent everywhere. This builds trust with search engines.
Encourage Reviews: Implement a strategy to request and manage customer reviews on Google. Positive reviews not only enhance trust among potential customers but also signal to Google the credibility of the business.
Local SEO: Optimize the company’s website for local keywords, ensuring that the content is relevant to the local audience.
Build Local Citations: Increase mentions of the business on local directories, websites, and platforms to enhance local authority.
Engage in Community: Engage in local community events, sponsorships, or partnerships which can be highlighted online, thereby increasing local relevancy.
Monitor and Adjust: Use analytics to monitor progress, check rankings, and make necessary adjustments.
With these steps, Interact aims to boost the roofing company’s ranking on Google Maps, making them a top choice for locals seeking roofing services.
